Email marketing, when used properly, can be one of the most effective parts of your overall marketing plan. Unfortunately, many people dive into email marketing without first taking the time to fully understand how to use it most effectively. While it is important that you utilize email marketing as part of your complete plan, you must take care to avoid making some of the most common mistakes of this format. When you engage in email marketing, make sure to implement these tips for the best results from your efforts:
– Remember that emails and traditional sales letters require completely different writing techniques. Since email has an immediacy that is not possible with traditional mailings, you have to capture your potential customer’s attention as quickly as possible, often within seconds. As such, the subject line is the most important thing to remember. You cannot overdo the subject line, so make sure you take all the time necessary to get it right. Sending an email marketing message without a strong subject line is a waste of your time and is unlikely to gain you a sale.
– Keep email messages short. Never exceed 400-500 words. Make no exceptions to this rule because research has proven that people postpone reading very long email messages. Postponing often means that the email will be ignored completely and eventually deleted without ever having been read. Within your email message, make sure to include a strong introduction, a body of useful information, and a closing paragraph. At the end of the email, put a link that will allow the customer to easily access a page with more details.
– Build momentum. Writing a good marketing email is much like telling a story. You need to word your message carefully so that you are building anticipation and excitement throughout. Since this selling format is so instantaneous. The best way to make sure you engage and interest readers with your marketing email is to stir some sort of emotion in the readers.
– Make it personal. You will get better results from 100 personalized emails than you will with 1000 that offer generic messages. You have to make the message personal to your potential customers in order to make them think that you are offering something for which they have been looking. If you are going to be marketing to a large number of people, break them into groups to which you can offer slightly varied, customized offers. This will give you a larger chance of making a connection and getting the business you really need.
– State your offer in the beginning. Nothing is more annoying to readers than going through an entire email message before finding out that it is promoting something in which they have no interest. This drag-along method is overused in low quality, fly-by-night websites. Unless you want that type of business reputation, skip this idea and simply get to the point. Your customers will thank you by giving you more business.
Nadia G. is a writer for BecomeaPoliceOfficer.com. For those that want to get more education to figure out the technology that is coming out, consider becoming a police officer and take look at this site.
