When it comes starting a business online, your first would be to design and publish a quality website. Without a good website, you simply cannot survive in the world of online business. That’s exactly the point when you have to think of optimizing your website for Google and other search engines.
Unfortunately, many people don’t understand the importance of taking care of certain on-page SEO factors and often leave their website under-optimized. It is true that adding H tags and Meta descriptions will not have a huge impact on the overall rankings of your website, but they certainly serve as the foundation for conducting your SEO campaign. What it means is that if you have fully optimized website with a complete on-page SEO profile, you will see it rank higher faster than other websites.
Keeping all this in mind, it makes sense to invest some time in taking care of traditional SEO factors before you actually start using different SEO techniques for better rankings. To create an impression on Google and other search engines, you should always start with getting backlinks using anchor text.
Anchor Text within Your Backlinks
You simply cannot overlook the importance of improving the number of backlinks pointing towards your website. However, the problem is that many people know how important backlinks are but they often fail to understand the value of placing these links within relevant anchor texts. For instance, if you have a web page that is fully optimized with images, titles, URL, Meta tags, etc., the regular method to run a link building campaign for this page would be to describe your page as a whole. Now, the thing is that you can actually get a little more focused if you lay your emphasis on getting a few relevant backlinks with anchor text.
It is worth mentioning that you need to identify the most important keywords for your business and use them as anchor text for your backlinks. For this purpose, you need to pick the keywords that you have placed in your Meta tag, title and URL – you should have at least two high priority and a few low priority keywords to work with. Now, you need to post backlinks to the images you have on your page, and the anchor texts you have should have your priority keywords listed in them. In the same way, you need to create backlinks for other images and then text.
When playing with the text, you need to bear in mind that the link would not be pointing to the whole description, but it will be pointing to a certain portion of the text. What it means is that unlike the traditional SEO link building, your links will not be pointing back at the page – they will only highlight a certain portion of the text that is directly related to your priority keywords.
To make it more clear, suppose you have a web page that talks about how to maintain your car properly. Now, using the traditional SEO methods, you would be building links pointing back to the entire page, but the alternative method requires you to create backlinks that point back to a certain portion of the page/text, which could simply be about ‘washing your car’, ‘recharging its batteries’, or anything else. To make this method work, you will really have to pay attention to writing focused anchor text.
How Google Understands the Method
The interesting thing with this technique is that since you are not describing the whole page but are making use of your priority keywords, you will end up creating an effective anchor text, which will go a long way in building a robust backlink profile. The biggest benefit of taking all the pains is that it will make Google think that it is indexing a different website, which has better content as compared to the other automotive websites.
The fact of the matter is that though this alternative technique is quite effective, most people don’t use it because it asks for a lot of time. Due to its labor-intensive nature, people opt for other more conventional SEO techniques. However, you should understand that this technique not only optimizes your backlink anchor text to describe the text and other writing page elements but it also explains a bit about the images you have on your web page.
It is quite clear that it takes a lot longer to build a backlink link profile for textual elements and images on your page than building backlinks for your page as a whole, but it is worth the effort. It is so because it will help Google have a clear picture of your web page, which in turn will help them rank your site quickly.
Author bio: Korah Morrison, former student and freelance writer at http://crazyessaywriter.com/ – best student’s help.
