Effective promotion of business is one of the most significant contributors towards its success. It is a fact that nothing augments goodwill better than word of mouth. If more and more people know about you, the chances of success are definitely more. The best way to accomplish this is via advertisements and what better than Google Adwords for that! No matter what your financial plan may be, Adwords helps you exhibit your ads on Google and its advertising network. The best part is that you pay Google only if your ads are clicked on. No wonder it is so popular among upcoming businesses!
Talking of using Adwords, the first thing that comes to mind is the Click Through Rate or CTR. CTR is a means of measuring the achievement of an online advertising operation for a specific website and the efficacy of an email campaign by the count of licks on a particular link. Though it us undoubtedly a statistically calculated figure, it is possible to enhance your CTR using methods to modify ads and posts.
The following is a set of 5 Golden Nuggets to improve your Adwords CTR. These fool-proof techniques will help you understand the various factors to be taken care of, when aiming for a high search click-through-rate in Google Adwords.
1. Inquire and target your spectators
It’s great to ask your audience something that brings out a comeback from a reader. If your question reverberates with searchers, then the chances are very high that your CTR will perk up because asking such questions tends to build inquisitiveness. Remember to become familiar with your ideal customer and target that group of users.
2. Design multiple ad-groups
Try and fit in a large number of ad-groups into each campaign, so you don’t feel the need to force all of your keywords into one. If you do try to stick to one ad-group per campaign you usually don’t receive sufficient number of clicks as there is lack of a directed message customized for your prospective customers. Also, split your keywords into categories like topics, locations etc. This helps in further enhanced engagement with your target audience.
3. Be smart with Keywords
Do not insert a keyword in a sentence where it just doesn’t fit. Trying to increase your keyword density without it making relevant sense is the stupidest thing to do. Remember that utilizing your keywords in your Ad copy forms a distinguished relationship between Ad copy and search query, which search engine users are able to connect with and find appropriate. Also, be extra careful with negative keywords. Optimization is the key to accomplishment in any online operation. Regular checking of search query reports and blocking inappropriate questions are one of the main steps to take in this regard. This also helps lessen underperforming passage.
4. Headline Extension
The use of a question mark, full stop or exclamation mark at the end of a description line not only helps to create an extensive headline when the Ad comes into view, it also increases the likelihood of improved visibility for you. It works well if keywords are used in the headline as well as first sentence. Most of the people don’t go through the full body. So, try to place the keyword as early as possible.
5. Know your grammar and do the math!
Use punctuation marks appropriately. Make best use of numbers and bullets which you’re your page look attractive. Try to add numbers to your title too. Make good use of links, social media and call extensions. These add to your real estate on the search engine result pages. Ad extensions definitely take you higher up on the scale of CTRs.
Using the above 5 Golden Nuggets to improve your Adwords CTR, you will certainly be able to increase your Click through Rate (CTR) by a considerable amount. It is best to begin with the simple steps and then move towards the complicated ones. There are a number of videos also available online which can guide you through the process. If utilized well, Google AdWords can be an incredible way to direct traffic to your landing pages. If you do diligently follow the 5 Golden Nuggets, it is sure to give you an implausible return on your investment in a Google AdWords campaign.
Author Bio: Jason Smith is an online manager for Victorpest – Humane Rat Trap. He likes blogging about online strategies that are related to SEO, Content, PPC & Lead generation.
