Six Great Tips For Efficient Web Writing

If you are taking the first steps with blogging, or want to increase the effectiveness of your web content, there are some things you should know first.
In the first article of this two-part series i will give you what i consider some of the best tips to writing efficient content for the web:

  1. Make your headlines appealing
  2. Write about interesting subjects
  3. Your opinion counts
  4. Most important first
  5. Less is more
  6. Formatting for easy reading

1. Make your headlines appealing
Never underestimate the importance of headlines!
Don’t forget the fact that they may be read in RSS readers, search results, bookmarks and so on, so try to be descriptive and catch your readers attention. Check out good newspapers/magazines and see how they do it.

2. Write about interesting subjects
There is no substitute for interesting subjects like… interesting subjects!
Write about subjects you think matter to other people, not just yourself, and keep in mind what your target audience is.

3. Your opinion counts
Blogging is all about people writing for people, and people expect to know what you think. Don’t be afraid to state your opinion, but be concise about it.

4. Most important first
The first paragraph should allow people to decide if they want to continue reading, so get to the point fast and mention the most important ideas in the least amount of words possible. Later paragraphs should complement these core ideas.

5. Less is more
Write short paragraphs and try to pack them with the maximum amount of information in the least amount of words. People are looking for information and tend to have less time/patience reading on the web, so paragraphs should be succinct.

6. Formatting for easy reading
Web content must be easy to scan, but formatting is simple if you keep in mind to:

  • Use bullets, numbered lists
  • Highlight key points with the use of bold, underline, etc.
  • Use clear headings and sub-headings

I hope you find these tips useful and think about how they can change your writing style, and don’t forget to check out the second article of this two-part series.

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