It is important for the success of your business that you do something to promote your brand, and that’s exactly where the concept of brand marketing comes into play. In this article, you will find valuable information that will help promote your business brand even if you come with a small marketing budget. You can integrate these tips into your current marketing strategy and get better results.
Let People Know of Your Brand, Logo, and Principles
You need to get the right exposure to get right results. Some experts believe that even if a person is already interested in buying a particular product, you will still have to expose that product to that person at least seven times to help them finalize their decision. It may not be strictly true, but it definitely gives an idea of how important it is to give your products and services as well as the business name the right kind of exposure.
Make Use of Online Directories
Although the usefulness of many online directories has come down a bit, you can still find a few paid directories that both consumers and sellers trust. You need to spend some money to get your name listed into those directories. It is worth mentioning that you may also find several trade directories online that may not offer a lot of traffic, but they will definitely help attract target audience.
Make Use of Social Media Networks
No matter how busy you are, always find some time to keep yourself active on social media networks. You need to post regularly to win people’s trust and promote your brand in a positive way. It is true that your presence on social media networks may not translate into a massive conversion rate, but you will still be able to build a network of loyal audience. This will definitely help you with brand marketing.
Learn to Use a Clever Image
You need to make use of images to intrigue people and inspire them to visit your site to learn more about you. The catch is to choose viral images that are popular and unusual, but at the same time, are somehow related to your business or products. With the image going viral, the chances are that many people will see it and know your brand and products.
Create Engaging Site Content
It is important to have fresh content on your website, but that doesn’t mean that substandard and useful content will do. You need to update your website regularly, but you have to do it by replacing the old content with fresh and informative stuff. It was fine to use keyword rich content with little value for the readers, but the things have changed considerably, and even the search engines want you to create informative content that improves customer’s experience and offers some value to the readers.
Advertise Everywhere on Your Property
You should have large signs placed on your office or business premises to inform people about your exact location. You can do the same and put logos, adverts, or signs on your vans, cars, laptops, and even at the back of your company phones.
Support Referrals
It is a good idea to do something to encourage referrals, as these are the finest leads you will get. You may consider having a referral program in place where real people get some rewards for referring your business to someone else. This system is a lot better as compared to testimonials, as some people would always doubt if the testimonials are true or you have written them yourself.
Ask Friends for Help
You can ask your friends to lend a helping hand and work with you to promote your brand. They may help spread the word by sharing content on their social media accounts or by telling their friends about your business. They may also help by hitting ‘Like’ on your Facebook page or giving a ‘Thumb-up’ to your YouTube videos. Engage your friends in your brand marketing campaigns, and you will see the impact is a lot more powerful than your expectations.
Add a Link to Your Website in your Emails
It doesn’t really matter if you’re using a free mail account or a paid one, you can always embed it into different marketing materials. Similarly, you can create new messages and have your contact details or a link to your website placed at the bottom of your message – your Facebook ID or LinkedIn profile ID can also sit at the same place. You have to do the same as you see in any emails received from Google or eBay – they always have their logo pasted at the end of every email.
Use Business Cards
It may be true that business cards are now less popular as compared to the past, but they will still help a lot in building brand identity. Using a business card is still a good way of giving people a physical reminder about you and your business. Of course, using these cards will not generate instant leads, but they may prove to be useful for your brand marketing campaign.
Conclusion
Overall, it wouldn’t be wrong to suggest that though it is important to work with a good marketing budget to build a brand identity, your tight budget shouldn’t keep you from moving in the right direction. The tips mentioned in this article will provide you with a chance to promote your brand and business without making you to shell out a lot of money. Consider using them today!
Kate Funk is a freelance writer at www.aussiewriter.com/. She is mainly focusing on technology, gadgets and all the latest trends which are interesting for networking enthusiasts.